Helping clients understand the value of long-term care (LTC) insurance doesn’t have to be complicated. Mutual of Omaha’s “Can You Afford Not To?” consumer flyer is designed to do exactly that—spark meaningful conversations and clearly illustrate why planning matters.
What It Shows
TThis client-friendly piece positions LTC insurance as a need, not a luxury, and highlights:
- The importance of buying while healthy
- Medicare gaps in long-term care coverage
- The risk of out-of-pocket costs draining savings
- How inflation impacts future care expenses
- The value of maintaining independence at home
- The real burden placed on family caregivers
Why It Works
The flyer simplifies complex concepts and reframes the conversation around one key idea:
Doing nothing can be the most expensive choice.
It helps clients connect emotionally and financially—so your conversation can focus on solutions
How to Use It
- Leave behind after meetings
- Share in email follow-ups
- Use it to introduce LTC in prospecting
A Simple Conversation Starter: “Can You Afford Not To?”
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