Consumer Marketing Tools for LTC & STC insurance
Tools & Resources to Help You Begin the Conversation
The pandemic raised consumer awareness around extended care like nothing else could. Are you now receiving inquiries from clients and prospects about solutions? This is the perfect time to have that important planning conversation with your clients. We’ve collected several educational resources and housed them within Agent Corner!
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What’s included?
- A library of Social Media Graphics
- LTCi Missing Link Consumer Presentation
- Our PIVOT Consumer Presentation
- Lead Letters
- LTCi Learning Tools Flyers (Real People. Real Stories)
- GoldenCare’s LTC 10 Facts Tri-Fold Brochure
- LTC Consumer Video & PowerPoint Presentation
- Genworth Cost of Care Survey (2023 Data)
- Mutual of Omaha’s Determine Your Needs LTC Calculator
- LTC Shopper’s Guide
- LifeHappens Videos
- And so much more!
A Library of Social Media Graphics
Social media & email are excellent ways to share care statistics, facts, personal stories and experiences. We’re pleased to provide an entire complimentary library of infographics and bonus monthly infographics to help you start the conversation!
Our Missing Link Consumer Presentation
This is the Missing Link Consumer Presentation that has sold MILLIONS in Long-Term Care insurance. Demonstrate the need for Long-Term Care insurance with this powerful presentation for your clients and prospects!
A version featuring Short-Term Care / Extended Care Solutions is also available!
Our Exclusive PIVOT Consumer Presentation
Tom Randall’s Pivot Consumer Presentation is ready to present to your clients and prospects! Acknowledging the importance of health history, this deck allows you to seamlessly “jump” to the extended care solution(s) most likely to offer your client protection.
LTC Consumer Video & PowerPoint Presentation
Mutual of Omaha’s Protecting the Things that Matter Most consumer video and Consumer Approved Educational PowerPoint highlight the need for LTCi. Be sure to use the correct version for your state.
Lead Letters & Self-Mailers
Looking to drum up business by sending a letter or self-mailer? We have several pre-approved lead letters and a variety of postcards and other resources for you to download and use!
Many include the ability to customize with your own agent contact information!
Educational Consumer Guides for various insurance products
Many product lines offer educational consumer buyer’s guides, or shopper’s guides. These pieces offer valuable guidance, provide useful insight into the types of policies available, and help one estimate cost and adequate coverage levels for their needs.
Note: Some insurance products require the corresponding Shopper’s Guide be left with clients at some point during the sales process.
