Long-term care planning, remains an important conversation for clients who are preparing for retirement and considering how future care needs may impact their families and finances. As you talk with clients, encourage them to review their options early, understand the limitations of government programs, and work with licensed professionals to determine what may be appropriate for their individual needs.
Key points to reinforce with clients:
Plan early: Age and health can affect eligibility, available options, and premium cost, so starting the conversation sooner may be beneficial.
Sales Idea: Have the LTC Client Conversation at any life stage
Sales Idea Video: Have the LTC Client Conversation at any stage of life
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Sales Idea: Ideas to Help You Have the LTCi Conversation and Overcome Objections
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Understand coverage limitations: Medicare generally provides limited support for long-term care needs, and Medicaid may include income, asset, and coverage restrictions.
Sales Idea: Know the Benefits of LTCi vs Medicare and Medicaid
Evaluate traditional LTC insurance: Traditional long-term care insurance remains a viable option and may provide one of the most comprehensive long-term care benefits for the premium dollar being spent. Reviewing the Mutual of Omaha product and underwriting guide can help you determine whether Mutual of Omaha traditional LTC insurance may be a good fit for your clients.
Sales Idea: Why traditional LTCi remains firmly rooted as a viable LTC planning solution
Sales Idea: Discover the real value of a traditional LTCi policy
In addition, when considering LTC solutions, there’s no need for clients to choose between traditional or asset based. The stacked design of combining both products may help give clients the ultimate production – the best of both worlds.
Sales Idea: Offer the Best of Both Worlds with Stacked Policies
Consider important policy features: Inflation protection, shared benefit options, and other available features may help clients align coverage with their care preferences and financial goals.
Sales Idea: Buy-Up Option
Sales Idea: Return of Premium, Like a Money-Back Guarantee
Sales Idea: Use Inflation Protection to Reach a Desired Premium
Sales Idea: Our Inflation Protection Rider
Sales Idea: Inflation Protection Video
Sales Idea: Yes, LTCi May Help Your Clients Stay At Home Longer
Sales Idea: Bring the LTC Discussion HOME
The need for long-term care planning has never been greater. More than 4 million Americans are turning age 65 each year, representing the largest wave of retirement-age individuals in history through 2027. As the demand for care continues to grow, so does the opportunity to help clients prepare before a need arises. By making long-term care planning part of every retirement conversation, you can help clients protect their assets, preserve their independence, and provide greater peace of mind for the people they love. Together, we can help more families prepare confidently for the future.
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Helping Clients Evaluate Long-Term Care Planning Options
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