When selling long-term care insurance, numbers tell the story better than words. Mutual of Omaha’s Cost of Care Calculator is a free online tool that instantly shows clients what care could cost in their area—and why planning ahead matters.
Here’s how to integrate it into your sales conversations:
Step 1: Open the Tool During Your Meeting
Pull up the calculator on your laptop or tablet. Enter the client’s state and city so the results are personalized.
Step 2: Show Today’s Costs
The calculator breaks down average costs for:
- Home health care
- Assisted Living
- Nursing home care (semi-private & private)
This gives clients a clear, localized baseline.
Step 3: Project Future Costs
Click the inflation projection feature to show what care could cost 10, 15, or 20 years from now. This number usually grabs attention—especially when it’s double or triple today’s cost.
Step 4: Connect the Numbers to a Plan
Transition from “Here’s the cost” to “Here’s how we protect against it.” Show how a Mutual of Omaha LTC policy’s benefit pool, monthly benefit, and inflation protection can match or exceed those projected costs.
The LTC Cost of Care Calculator transforms an abstract “what-if” into a tangible financial need. By making the numbers real—and pairing them with a Mutual of Omaha solution—you move the conversation from hesitation to action
How to Use Mutual of Omaha’s LTC Cost of Care Calculator in Your Sales Process
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