Staying active on social media is one of the simplest ways to remain visible, relevant and connected to your clients and prospects. To help support your outreach efforts, the Sales Professional Access (SPA) site offers ready-to-use, compliant social media content designed specifically for long-term care producers.
Recently, an update was made to the platform: the zip code search function has been removed. Going forward, producers will need to select content based on the states in which they are licensed.
Here’s what that means for you — and how to easily find the right content.
Selecting the Right State for Social Posts
Because product approvals and messaging vary by state, it’s important that you only use social media content approved for the states where you’re licensed to sell.
When browsing social media posts in SPA:
- Use the “Change Location” feature to select a state
- Choose content based on the states where you hold an active license
- After selecting your state, be sure to click “Update” to apply the change
- Use your licensed states as your guide when determining which posts are appropriate to share
This ensures your marketing remains compliant and aligned with state-specific guidelines.
How to Navigate to Social Media Resources in SPA
Finding your social media content is simple:
- Log in to SPA
- Click the Product tab at the top of the page
- On the left-hand panel, click Products
- Select Long-Term Care
- Click Resources
- Use the Change Location feature to select your state
- Click Update to confirm
- Under Media Types, select Social Media to view available posts
Using the SPA social media library makes it easier to maintain a consistent presence while staying within state guidelines. By selecting posts aligned with the states where you’re licensed, you can confidently share content that supports your marketing strategy and strengthens your client relationships.
If you haven’t explored the Social Media section recently, now is a great time to log in and take a look.
Leverage Sales Professional Access for Your Social Media Strategy
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