March 5th, 2026
More robust features and enhanced benefits are on the horizon for our Home Health Care plans. As we prepare to introduce these updates, now is the perfect time to see which coverage options people are choosing—and what those choices can mean for you and those you’re working to protect.
What Sells?
Classic – 19.5%
Premier – 16.9%
Deluxe – 63.5%
Average Age
2021 – 72.5
2022 – 70.2
2023 – 68.3
2024 – 68.5
2025 – 68.6
2026 – 70.3
Gender
Female – 57.6%
Male – 42.4%
What benefits are getting updated?
- Implementing a Fast-50 like benefit (called a Homemaker Benefit) that allows policyholders to get care from a loved one, neighbor or friend to aid with ADLs.
- It will be a daily benefit of $25 / $50 / $75 respectively per plan up to the policy maximum
- Expanding the “Deluxe” offering to offer a $900 Rx benefit vs. current level of $600
- Modifying the language around prescriptions so that a 90-day prescription could be reimbursed at either $10 or $25 multiplied by 3.
- Bumping up the daily Home Health Aide Benefit to $50 / $100 / $150 (currently it is at $40 / $80 / $120) respectively.
Be sure to stay tuned as we get closer to a release date. These are meaningful benefits that will make this already-great plan even easier to sell!
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