For LTC Awareness Month, Mutual of Omaha — in partnership with Amada Senior Care and CLTC — co-sponsored a national study proving what we’ve long known in brokerage:
Proactive LTC planning doesn’t just protect the client — it transforms the entire family and improves generational financial outcomes.
This research quantifies the business case our channel has been pushing for years:
- Families with LTC plans see significantly less stress + financial disruption
- Caregivers have materially better experiences when a plan exists
- Legacy outcomes + asset preservation are notably stronger with proactive LTC funding
Press Release: CLTC published a feature on this study — “New Study Finds Families with Long-Term Care Insurance Face Less Financial Strain” — now live on their website: https://www.ltc-cltc.com/blog/new-study-finds-families-with-long-term-care-insurance-face-less-financial-strain
The new path forward: LTC is not fear-based marketing anymore — it’s proactive planning. View the study today!
#GoldenCareAgent