We’re excited to share a newly updated resource designed to help you communicate the real value of long-term care insurance to your clients.

This latest claims piece highlights the strength and reliability behind long-term care coverage, backed by decades of claims experience. It reinforces a message that resonates with clients: when the need for care arises, support will be there.

Clients often purchase long-term care insurance hoping they’ll never need it. This resource helps you shift that perspective by illustrating what happens when they do—providing clear, data-driven insights into claims and care realities.

Key Highlights You Can Share

  • Proven Claims Performance
    – Over $2.1 billion in benefits since 1987
    – More than $17 million paid in claim each month
    – Over $4.0 billion managed to support future claims
  • Who Typically Needs Care
    – 59% women, 41% men
    – Average claim begins at age 78
  • Where Care Happens
    – 50% at home
    – 28% in assisted living
    – 21% in nursing homes
  • Common Reasons for Claims
    – Dementia
    – Neurological conditions
    – Advanced arthritis
    – Cardiac issues

This piece is a strong tool to:

  • Reinforce the importance of planning for long-term care
  • Provide credible, real-world claims data
  • Build confidence in the carrier’s ability to deliver on its promises

You can begin incorporating this resource into your client conversations immediately—whether as a leave-behind, part of a presentation, or a follow-up touchpoint after initial discussions.

If you’re looking to strengthen your long-term care story with facts that matter, this is a great place to start. We’ll Be Here to Pay Your Claims. 

#GoldenCareAgent