News & Industry Events
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Product updates and more to support your sales
Get Your Business Placed in 2025! Make sure your Nationwide® life insurance and CareMatters cases count for 2025 production by keeping these dates in mind: December 17: Deadline for us to receive applications December 29: Deadline for us to receive premium Please...
How LTC Insurance Changes the Caregiving Experience: Key Insights for Producers
Mutual of Omaha partnered with CLTC® and Amada Senior Care on a new 2025 study examining how caregiving differs when a loved one has long-term care insurance (LTCI). Four focus groups of family caregivers—half with LTCI, half without—highlighted clear advantages for...
Why LTC Costs Are Rising – And How Smart Planning Preserves Peace of Mind
Long-term care costs continue to rise—and faster than many families expect. Providers are facing higher expenses across staffing, operations, and regulatory compliance, pushing care costs upward in ways that often outpace reimbursement levels. These increases impact...
Medicare Solutions – Omaha Family of Companies
Medicare Solutions: Editing Submitted e-Applications You can easily edit a submitted application in the e-App storefront. New Indiana and Illinois Birthday Rules Review the upcoming regulation changes for Indiana and Illinois. 2026 Materials Now Available You can...
Cover Your Holiday Bills with GTL’s 4th Quarter Bonus Program!
4th Quarter Bonus Program
Video: Choosing Joy – A Caregiver’s Journey
With the holiday season upon us, it's a perfect time to watch Thrivent’s latest video on extended care, Choosing Joy: Ginny & Dave's Caregiving Journey. This video explores the personal, emotional, and financial challenges many caregivers face when they step into...
GoldenCare Newsletter | December 8, 2025
Read Full GoldenCare Newsletter, December 8, 2025 Edition In this GoldenCare Newsletter Edition Notable News: New LTC tax provision in 2026 A new long-term care (LTC) tax provision is going into effect January 1, 2026, and it may be helpful to keep in mind as you plan...
You’re Invited THURSDAY! “GoldenCare’s Suite of STC Plan Options”
GoldenCare's Suite of STC Plan Options Consumers are demanding solutions to help them plan for future Extended Care needs and carriers are responding with new Short-Term Care products! Our portfolio has quickly expanded to include several options. But which fits best...
“7 ESSENTIALS in every Short-Term Care (Extended Care) & Home Health Care Plan”
“7 ESSENTIALS in every Short-Term Care (Extended Care) & Home Health Care Plan,” by Dennis Rinner, GoldenCareUSA Quote “In the last couple years, there has been a major paradigm shift in the extended care product space: The landscape is changing. Agents and...
”Layin’ it on the Line: The long-term care crisis – why the government may force you to buy coverage“
“Layin' it on the Line: The long-term care crisis - why the government may force you to buy coverage,” by Lyle Boss, St. George News “Here’s what proactive retirees are doing right now: Securing private coverage early. By purchasing a tax-qualified long-term care...
”US adults are generally unprepared for aging, new ‘longevity preparedness index’ finds“
“US adults are generally unprepared for aging, new ‘longevity preparedness index’ finds,” by Foster Stubbs, McKnights LTC News “United States adults are generally unprepared to live well as they age, according to John Hancock and MIT AgeLab’s newly released Longevity...
”Seniorly to be acquired by CareScout in $20 million transaction“
“Seniorly to be acquired by CareScout in $20 million transaction,” by Kimberly Bonvissuto, McKnights Senior Living “Senior living platform and adviser network Seniorly is being acquired by home care navigation company CareScout, a subsidiary of Genworth Financial,...
”2026 Tax Deductible Limits For Long-Term Care Insurance Increase 3 Percent“
“2026 Tax Deductible Limits For Long-Term Care Insurance Increase 3 Percent,” by Jesse Slome, American Association for Long-Term Care Insurance “Increased 2026 tax deductible limits for long-term care insurance have just been announced by the IRS according to the...
New LTC tax provision in 2026
New LTC tax provision in 2026 A new long-term care (LTC) tax provision is going into effect January 1, 2026, and it may be helpful to keep in mind as you plan for next year’s conversations. Here’s a quick overview: Starting in 2026, clients will be able to take money...
Thrivent Receives A++ (Superior) Rating, Stable Outlook from AM Best
Thrivent Receives A++ (Superior) Rating, Stable Outlook from AM Best The strong rating reinforces the organization's long-term financial strength and stability. MINNEAPOLIS, Nov. 10, 2025 /PRNewswire/ -- Thrivent, a Fortune 500 financial services company that helps...
Upcoming LTC Rate Adjustments-Impacted Policyholder Listing
We want to make sure you’re aware of upcoming Long-Term Care rate adjustments for clients in certain states. If this is your first notice, here’s what you need to know: Effective February 1, 2026: Illinois, Kansas, Maryland, Ohio, Oklahoma Effective March 1,...
Medicare Solutions – Omaha Family of Companies
Medicare Solutions: Hospital Indemnity Plan: Major Diagnostic Testing Help your clients cover expensive medical tests with the hospital indemnity major diagnostic testing rider. Celebrating an Incredible 2025 2025 was packed with upgrades, incentives, and enhancements...
Updated Home Health Care Select Brochure
Updated Home Health Care Select Brochure ManhattanLife has revised the national brochure for their Home Health Care Select plan to include one (1) minor update. The brochure now includes the Lifetime Maximum Benefit for the optional Accident Expense...
Home Care Plus vs Recovery Care
PEACE OF MIND HOME CARE PLUS VS. RECOVERY CARE There’s a question that comes up with these products that I want to take a second to explain. “I’d really like to get my client a Recovery Care policy, but they don’t qualify because he/she has Alzheimer’s. But,...
2026 Medicare Copay and Deductibles Announced
The Centers for Medicare and Medicaid Services (CMS) has announced the 2026 Medicare Premiums and Copay/Deductibles. Medicare Part B PremiumThe Medicare Part B standard monthly premium will be $202.90 in 2026, compared to $185 in 2025.Note: The...
Review the updated Producer Guide – effective 10/15/25
Review the updated Producer Guide - effective 10/15/25 During the AEP season, be sure to reference the Producer Guide, available on the agent side of AetnaSeniorProducts.com (under Training > Reference Material) to ensure you’re up to date with guidelines and...
End of Year Deadline/Schedule
End of Year Deadlines To guarantee commission payment in 2025, all requirements and premium must be received by December 19th. Business for which requirements and premium have been received and posted to the policy in 2025 will be counted as 2025 production. The last...
Unlock Underwriting Details Faster with New eApp Form
Reminder: Obtaining info on declined or rated cases Get detailed insights on declined and rated LTC apps with new form The Authorization to Release Underwriting information to Insurance Agent/Agency form (31368) is now available in the eApp. This form, when signed by...
Sales Strategy—Using an HSA to Fund LTC
Sales Strategy—Using an HSA to Fund LTC Getting a tax break on LTCI premiums isn’t always straightforward. While premiums for qualified policies are considered deductible medical expenses under IRS rules, they’re only deductible under specific circumstances. This is...
Inforce LTCi Rate Adjustments Effective February 1, 2026
Mutual of Omaha actively monitors our inforce long-term care business, filing rate adjustments when necessary to ensure we keep our promises to policyholders and remain competitive in the marketplace. We will implement the following inforce rate adjustments effective...