Mutual of Omaha has completed its annual Cost-of-Care Study across all 50 states, and the results confirm what many already know—long-term care expenses continue to rise. The latest data shows that the average annual cost for a home health aide is now approaching $75,000.
To help you better address these growing concerns with clients, we’ve updated our suite of Cost-of-Care tools. These resources are designed to support meaningful conversations around long-term care planning and funding strategies.
Leverage These Tools in Your Sales Process
- Cost-of-Care Sales Ideas
Access the Rising LTC Costs Flyer and the Sales Idea Flyer: Help Clients Stay at Home to spark impactful discussions. These materials provide practical ways to illustrate the value of long-term care solutions with your clients. - Cost-of-Care Calculator
Use this interactive tool to show current LTC service costs by state—and project what those expenses could look like 5, 10, or 20 years from now. It’s an effective way to highlight the urgency of planning. - Cost-of-Care Brochure
Share this client-friendly brochure to help individuals understand the real—and rising—costs of care in their area.
Stay Ahead of the Conversation
These updated resources are built to give you a competitive edge as you guide your clients through long-term care planning. If you have questions about the tools or the 2025 Cost-of-Care Study, please contact your sales director or account executive.
Tools to Support Your LTC Sales Conversations
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