As the U.S. population ages, the long-term care (LTC) insurance landscape is evolving rapidly. Rising care costs, longevity, and new preferences for home-based care are reToday, the average cost of a private nursing home room exceeds $100,000 per year, with assisted living and in-home care not far behind. For many families—especially Gen Xers and younger boomers—these rising costs are hitting close to home as they care for aging parents while planning their own futures.
This growing financial pressure is renewing interest in long-term care insurance as a way to protect assets and ensure access to quality care.
Mutual of Omaha’s MutualCare® Solutions offers a flexible, forward-looking response to today’s care costs. With customizable benefits, inflation protection, and shared care options for couples, it’s designed to help policyholders stay ahead of rising expenses—without sacrificing choice or peace of mind.
In a world where care costs keep climbing, planning ahead isn’t just smart—it’s essential.
Use these tools today to help fuel client conversations around planning today!
- Cost-of-Care Sales Ideas
Access the Rising LTC Costs Flyer and the Sales Idea Flyer: Help Clients Stay at Home to spark impactful discussions. These materials provide practical ways to illustrate the value of long-term care solutions with your clients. - Cost-of-Care Calculator
Use this interactive tool to show current LTC service costs by state—and project what those expenses could look like 5, 10, or 20 years from now. It’s an effective way to highlight the urgency of planning. - Cost-of-Care Brochure
Take a look at our overview brochure to help individuals understand the real—and rising—costs of care in their area.
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