

Building brand awareness during the holidays
Thrivent will become even better known with your clients in November and December. Thriven has a new partnership with the Hallmark channel and will be showcasing a new ad on Netflix, Disney+, HGTV and more. Take a sneak peek at Thrivent’s awareness campaign.
Start your holiday season with Thrivent and Hallmark
Get ready to cozy up with a little Thrivent magic. This holiday season, we’re hitting
the small screen.
On Sunday, Nov.16, Thrivent will be featured in “Tidings for the Season,” a new
Hallmark Christmas movie that celebrates community and the joy of giving back.
How we’re showing up:
- The movie’s heartwarming plot features Angel Gifts Charity, a fictional nonprofit founded by a Thrivent client who saw a need in her community.
- You’ll spot volunteers in Thrivent gear, our logo and mentions throughout the movie.
- Our new Christmas commercial will air during the movie, connecting viewers to our purpose in a festive, meaningful way
How to join the fun:
Watch at home:
Gather with your loved ones and tune in on the Hallmark Channel (all times in CT):
- Premiere: Sunday, Nov.16, 7p.m.
Additional air dates:
- Tuesday, Nov.18, 9 p.m.
- Saturday, Nov.22, 3 p.m.
- Wednesday, Nov. 26, 9 p.m.
- Stream anytime starting Nov. 17 on Hallmark+.

Thrivent’s holiday ad hits the airways
Our new Christmas TV ad will hit screens nationwide—bringing our refreshed brand and the “Where Money Means More” message to life in a festive, heartwarming way.
Catch it during Tidings for the Season,” as well as the NFL’s Christmas Day games (Netflix), the Thanksgiving Day National Dog Show (NBC) and the Rockefeller Center
Tree Lighting (NBC) on December 3.
Watch our latest ad today.

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