Every long-term care insurance discussion begins with one thing: understanding your client’s world. Their age, lifestyle, family situation, and future goals all shape how they think about care—and no two clients see it the same way. That’s why cookie-cutter conversations just don’t work.
To help you break through, we’ve built four powerful LTC scenarios—realistic conversations designed around the kinds of clients you meet every day. In this Q&A format, you’ll see the unique concerns, objections, and “aha” moments that can move your discussions forward.
And that’s not all—
NEW Video Resource: Hear the Client Conversations in action. Pair it with our flyer to spark fresh, confident LTC discussions.
Your clients don’t just want a policy. They want a plan that fits their story. With these scenarios and tools, you’ll be ready to:
Ask the right questions
Address real concerns
Deliver personalized solutions with confidence
Every client’s journey is different. But with the right conversation, you can help them take the next step toward care that’s not just prepared—but personal.
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